Why You Should Surround Yourself With Smart People

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Adir Erulkar
August 20, 2025
Business
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Why You Should Surround Yourself With Smart People

Was talking to a client and realised something.

I talk to a lot of people during the day but there's only a few people in my inner circle. Not talking about friends, family or the guy I talk to when I get my long black in the morning.

I'm referring to people that I talk shop with. People I would take advice from.

Client I was talking to told me about a problem he had in his business. And by the time the fifth word left his mouth I already knew:

  • what his problem was
  • what the REAL problem was that he wasn't seeing
  • exactly how to fix it

You ever have that experience? Where your brain just skips ahead and knows exactly what's coming? And then that also happens? It's almost like astral projection, where you just see the whole conversation playing out in third person.

Anyway, we talked it through. I explained that I had this exact issue a few times. Also explained that it took me YEARS to figure out how to solve it.

Then I told him the solution.

And it probably saved him years of agony.

I've had that same experience a few times with stuff that I was struggling with. And just because of my inner circle I was able to fix it soooooooo much quicker.

Right now this is not a product we're offering at Axinite Digital. The whole idea of a mastermind. A small circle of people that you can trust, people with experience, people that save you from doing really really really dumb sh*t.

Maybe in the future. Who knows?

But for now - be on the lookout for smart people. And when you find them, see if you can work with them in some way, shape or form.

They're worth so much more than just the money you pay them.

Talk soon,

Adir

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