If there's one thing that can make all the difference in your business it's realising that the number 1 is the worst possible number in business.
One staff member. One computer. One IT guy. One client. Or...
...one source of leads.
My business mentor was telling me a story that scared the hell outta me.
Once upon a time he was using Google Ads and paying around $10/day. After a few years they found themselves spending +/- $30,000/month on Google Ads. Profitably, obviously.
This was their only source of leads. But things were moving super well and they were busy doing the actual work. So didn't prioritise other sources of leads.
He told me one day logged in on a random Tuesday morning and seeing an email from Google. "Account Paused".
Some Google employee had looked at their ads and decided it was a good idea to stop them.
Thought to himself: "No big deal, I'll get in touch with a customer service rep."
Turns out you can't get a customer service rep on the phone. Even if you spend just under $1000/day.
(insane, I know)
So he send in a ticket. And another. And another.
This went on for... 7 months. He got absolutely wrecked in that time. Because I only had 1 source of leads.
If you depend on referrals or word of mouth or meta ads or google ads ALONE?
You're a disaster waiting to happen.
I know. I've been there.
Don't do it to yourself. The stress isn't worth it.
Develop multiple lead sources. Because ONE is the worst number in business by far.
Talk soon,
Adir
P.S. If you're heavily dependant on ONE source of leads and you want my team and I to look at your business to see which other source we could develop? Get in touch today by filling out the form below and we'll see how you can do that.