When I started my first office job and I worked with a guy named George (not his real name, but let's not dox him).
One night I walked into the office after some late appointments. George was still there, typing away, headphones on, in the dark.
This was a regular occurrence, never found out why, but that's what he did.
Anyway - he greeted me and asked why I wasn't at home. I told him I had some leftover work to do and he said:
'yep, you're running into the 25th hour problem'
'what do you mean?' I asked.
'We all want that 25th hour in the day. If we could just get an extra hour, that would solve so much, right?'
I thought about it. Agreed.
He turned back to his computer and said:
"no, it wouldn't. Because you'd want a 26th. And a 27th. And a 28th. There's just never enough time."
Man was right.
There will never be enough time to do everything. Even if we magically made a 25th hour.
That's why you hire people. Or get freelancers. Or let an agency do some of the work for you.
You leverage money to buy time so you can make more money AND have more time.
That's why we do what we do. We handle marketing, the business does what it does best, everyone is happy.
That's the real 25th hour.
Talk soon,
Adir
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