Ever noticed that super successful business owners are either very smart...
...or very dumb?
It's like that bellcurve meme with the genius on one end and the caveman on the other end. That's where successful people live. Never in the middle, never lukewarm.
We're running ads for a client now that's doing extremely well. Managed to take him from 5 figures a month to 6 figures. That's a big difference.
We talk every two weeks or so. I basically tell him we're doing very well, we agree on running more ads and increasing ad budget (because it's very profitable) and we each go off to do our work again.
Most successful clients I have are like that. Low on the details and very easy to work with because they let you cook.
Probably has a lot to do with why they're successful.
David Ogilvy -advertising legend- used to say:
"Don't hire a dog and then bark yourself"
These days kids all say:
"Let him cook"
I guess that's the modern equivalent of that saying.
If you're running ads - let them play out before drawing conclusions.
Doing outreach? Give it some time. Let it breathe. Develop. See where it goes first.
Life is much easier on the right end OR the left end of the bellcurve.
Life is only extremely hard when you're in the middle of the bellcurve.
So get out of there. Trust the process and just keep blasting.
Talk soon,
Adir
P.S. If you run a local business and you're doing well but you want to do even better? Get in touch by filling out the form below and we'll see if we're a good fit.