Was talking to a client yesterday and something interesting came up.
We were going over the marketing funnel he was using in the past and comparing it to the one we set up.
Basically all the stuff you can think of; landing pages, emails, Google ads, Meta ads, SEO, the whole nine yards.
He put those two side by side and said:
"what we’re running now is so much simpler. You sure we shouldn’t add some layers to it? Not sure if customers are getting enough information"
(Keep in mind, what we’re running now beats his previous setup by 3x)
So I told him something that I’m telling you now.
Information is the enemy when you’re selling.
You obviously can’t sell without information. But business owners always overestimate how much info a prospect is looking for. So they end up trying to save a drowning man… by throwing him an entire fleet of lifeboats.
Absolutely kills the sale. And they end up buying from someone else.
Someone that doesn’t confuse them. That doesn’t overload them with “stuff” and “facts” and “numbers”.
Someone that throws them a life vest instead of a fleet of boats.
If you’re trying to get your roof fixed because it’s leaking you’re not really looking for:
You’re looking for a way to stop your roof from leaking.
So whoever can get you there in the quickest and most efficient way possible usually gets the sale.
So if you’re looking at your current setup chances are pretty high you don’t need to add complications. You probably need to cut away some of the fat. Get to the point quicker.
Lean and mean.
Talk soon,
Adir
P.S. If you’re interested in making your company and marketing setup more lean and mean, check out this page or fill out the form below to get in touch and I will happily take a look.