Another interesting learning from my mentor that would be useful for you to know.
Once upon a time he ranked his own website number 1 on Google for: "Best looking man in Perth".
(He was living in that city at the time, so it made sense)
As a joke he would ask people to Google the term and they would always be amazed at this level of marketing sorcery.
One day he showed it to someone and he asked: "Wow, how do you do that!?"
So he explained that it was pretty straightforward.
This was a mistake.
Because a guy overheard him explaining it and started having a full blown meltdown. He later found out the guy worked at some firm that did SEO for big companies, so this was apparently a touchy subject for him.
"No, that's wrong, that's not the way it works at all! You clearly don't know what you're talking about!"
Man went into full blown attack mode. Foaming at the mouth level angry.
So he did the logical thing and just showed him the fact that he ranked for that particular keyword.
Unsurprisingly - this did not go over well.
He started rattling off keywords that his clients ranked for and the amount of 'backlinks' this took and his 'page rank'.
Blablabla.
People that help you rank in Google are just really really really invested into upholding this image of them being arcane wizards hunched over a magic orb that no one has access to.
It's mostly BS.
SEO (Search Engine Optimisation) is mostly just logical thinking. It really is.
Logical thinking + elbow grease + time = better ranking.
Don't let anyone fool you into thinking his job is undoable for mere mortals. They're just BSing you 99% of the time.
Talk soon,
Adir
P.S. I hear brain surgery is pretty tough though. Would not recommend just winging that one.
P.P.S. If you'd like my team and I to check out your marketing and ranking and give you an honest take, check out this page by clicking here or fill out the form below and we'll be in touch.