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Marketing

The Strange Google Ranking Trick That Most Local Businesses Miss

Most local businesses never realise how small tweaks can dramatically boost their Google ranking. This article shares a surprising discovery that helped a client climb into the top three.
Adir Erulkar
November 2, 2025
Marketing

How to Get a Second Chance With Almost Every Prospect

Most prospects don’t buy the first time they see you. This article explains how getting a second shot at warm leads can dramatically increase your results.
Adir Erulkar
October 28, 2025
Marketing

The Easiest Way to Win Your Local Market (No Fancy Offers Needed)

You don’t need genius-level marketing to dominate your local market. This article shows why showing up consistently is the simplest path to becoming the go-to business in your area.
Adir Erulkar
September 10, 2025
Business

Why Most Staff Don’t Go the Extra Mile (And What To Do About It)

Most business owners are shocked once they start hiring and see how few people take real ownership of their work. This article breaks down why it happens and what strong standards can do to fix it.
Adir Erulkar
September 2, 2025
Sales

Why Simplicity Outsells Complexity Every Time

Most business owners think adding more information helps them sell, but the opposite is true. This article explains why keeping your marketing simple and clear makes it easier for customers to say yes.
Adir Erulkar
August 31, 2025
Marketing

Why You Should Slow Down and Analyse Your Results Before Adding More

This article explains why adding more marketing activity is usually the wrong move. By slowing down and analysing what is already running, you can fix the real issues and get better results without creating extra work.
Adir Erulkar
August 30, 2025
Marketing

Why All Local Businesses Would Benefit From Google Ads

Every local business can gain from using Google Ads—but only if it’s set up the right way. Here’s why the platform works so well and what to avoid when starting out.
Adir Erulkar
May 24, 2025
Marketing

Why Winning at Marketing Is Easier for Local Businesses Than You Think

Most local businesses aren’t prioritising marketing—and that’s exactly why it’s so easy to win. Here’s why the right focus can give you a huge competitive edge.
Adir Erulkar
May 9, 2025
Marketing

The Easiest Way To Win As A Local Business

Most local businesses overlook one simple, near-magic-bullet strategy for winning more customers. It’s not about spending big—it’s about relevance.
Adir Erulkar
May 9, 2025
Marketing

The Google Ads Mistake Most Business Owners Are Still Making

Google Ads has huge potential—but most business owners misuse it and lose money. This article breaks down why that happens and what you should be doing instead.
Adir Erulkar
April 24, 2025
Marketing

Why the Best Marketing Channels Are Always the Hardest

Most people avoid the hardest marketing platforms—and that’s exactly why they work so well. Here’s why embracing the challenge gives you a serious advantage.
Adir Erulkar
April 12, 2025
Marketing

Quickest Way To Improve Your Marketing

Want to improve your marketing fast? Most people try to add more. But the real secret might be in doing the exact opposite. Here's what most businesses miss.
Adir Erulkar
March 13, 2025
Sales

Why Simplicity Outsells Complexity Every Time

Most business owners think adding more information helps them sell, but the opposite is true. This article explains why keeping your marketing simple and clear makes it easier for customers to say yes.
Adir Erulkar
August 31, 2025
Sales

Why Sales Should Be Easy (If It's Not, This Is Why)

If sales feels like a grind, the problem isn’t your closing technique, it’s your marketing. This article explains why the right offer makes selling effortless.
Adir Erulkar
August 2, 2025
Sales

How to Prepare a Sales Presentation That Wins You The Deal

Most sales presentations fail because they focus on the wrong things. This article reveals what clients really want to see if you want to win more deals.
Adir Erulkar
May 22, 2025
Sales

Easiest Way To Increase Your Sales

Want an easier way to sell? This quick story reveals one of the most effective sales techniques out there—and why it still works better than anything else.
Adir Erulkar
April 12, 2025
Sales

The Easiest Way To Sell Anything

If you absolutely had to sell something, what would you do? This article reveals a timeless tactic that works in any industry—and most people overlook it.
Adir Erulkar
April 10, 2025
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Business

Why You Should Stop Multitasking and Do This Instead

Most people think they’re great at multitasking, but it’s just fast task-switching that burns energy and kills results. This article explains what to do instead.
Adir Erulkar
July 9, 2025
Business

Why Some People Get Back To You Quicker Than Others

Ever notice that the busiest people reply the fastest? This article breaks down why responsiveness says more about success than time—and what you can learn from it.
Adir Erulkar
June 26, 2025
Business

Why Momentum Matters More Than Anything in Business

Business stalls when momentum slows. Drawing from 4WDing lessons, this article shows why consistent forward movement is the key to growth and problem-solving.
Adir Erulkar
May 3, 2025
Business

How To Easily Beat Your Competitors

Most local businesses are missing a simple, proven way to outshine their competition. Here’s one overlooked move that can make all the difference.
Adir Erulkar
April 9, 2025
Business

Daily Marketing Lesson: The Carrot and the Stick

Most people focus on the positives when selling. But if you’re only using half the strategy, you might be missing the sale. Here's a quick lesson worth remembering.
Adir Erulkar
April 8, 2025
Business

The Biggest Danger In Business

In business, the Fear of Missing Out can quietly destroy your progress. Here's how to recognise it, manage it, and avoid letting it pull you off course.
Adir Erulkar
March 18, 2025