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Business

Daily Marketing Lesson: The Carrot and the Stick

Most people focus on the positives when selling. But if you’re only using half the strategy, you might be missing the sale. Here's a quick lesson worth remembering.
Adir Erulkar
April 8, 2025
Business

The Biggest Danger In Business

In business, the Fear of Missing Out can quietly destroy your progress. Here's how to recognise it, manage it, and avoid letting it pull you off course.
Adir Erulkar
March 18, 2025
Marketing

Quickest Way To Improve Your Marketing

Want to improve your marketing fast? Most people try to add more. But the real secret might be in doing the exact opposite. Here's what most businesses miss.
Adir Erulkar
March 13, 2025
Business

Why You Need To Judge Your Staff

Most business owners track the wrong things when it comes to staff performance. Here's a simple but often overlooked way to get clarity and real results.
Adir Erulkar
March 11, 2025
Marketing

Ever Said... This Marketing Channel Doesn't Work in Our Industry?

If you’ve ever said “this marketing channel doesn’t work in our industry,” you’re not alone—but you might be missing a key factor that changes everything.
Adir Erulkar
March 2, 2025
Marketing

Why You Need To Be Patient When Doing Marketing

Marketing doesn’t work overnight—but that doesn’t mean it isn’t working. Here’s what most business owners get wrong about timelines, and how to set the right expectations.
Adir Erulkar
February 26, 2025
Marketing

Why 'Spray And Pray' Marketing Is A Guaranteed Way To Waste Your Ad Budget

Learn why your ad budget might be slipping away and how to fix it. Discover the key to turning even the most boring products into must-haves by targeting the right audience - without wasting money on the wrong crowd.
Adir Erulkar
August 12, 2024
Marketing

How To Write An Ad That Gets You New Clients (Part 1)

Discover the first key elements that make an ad successful and learn common pitfalls to avoid when creating your next marketing campaign. This article provides you 1 thing you can do to write ads that effectively attract clients, generate leads, and increase sales.
Adir Erulkar
August 12, 2024
Marketing

Mass Marketing Doesn’t Work. Do This Instead...

The article highlights the issues with mass marketing for businesses without unlimited budgets, unlike major brands like Coca Cola and McDonalds. You'll find out what you can do to be more effective with your marketing budget and get more results for less money spent.
Adir Erulkar
August 7, 2024
Marketing

Why You Should Always Be Thinking About New Ads

Capturing your audience's attention is more challenging than ever. Ad fatigue is a real issue, and businesses must find innovative ways to stay engaging and relevant. Discover why continuously refreshing your ad strategy is essential and the impact it can have on your marketing success.
Adir Erulkar
August 6, 2024
Marketing

Master Your Marketing Strategy: The 8 Key Elements for Success

A solid marketing strategy is crucial for business success. This article covers the key elements to a well rounded marketing strategy.
Adir Erulkar
July 9, 2024
Marketing

Why Direct Response Marketing DEMOLISHES Branding Every Time

Struggling to capture your audience's attention and drive action? Discover why traditional branding might be failing you and learn the powerful approach that consistently delivers results. This article will challenge your marketing assumptions and reveal the secret to truly effective selling. Curious? Read this.
Adir Erulkar
July 1, 2024
Sales

How to Prepare a Sales Presentation That Wins You The Deal

Most sales presentations fail because they focus on the wrong things. This article reveals what clients really want to see if you want to win more deals.
Adir Erulkar
May 22, 2025
Sales

Easiest Way To Increase Your Sales

Want an easier way to sell? This quick story reveals one of the most effective sales techniques out there—and why it still works better than anything else.
Adir Erulkar
April 12, 2025
Sales

The Easiest Way To Sell Anything

If you absolutely had to sell something, what would you do? This article reveals a timeless tactic that works in any industry—and most people overlook it.
Adir Erulkar
April 10, 2025
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Business

First Thing To Do In The Morning

Forget the morning routines you see online. If your ideal clients are checking their phones first thing each day, you need to show up where they are—or risk bei
Adir Erulkar
January 13, 2025