Most businesses overcomplicate Google Ads. This article breaks down the 95/5 rule—two simple steps that deliver 95% of the results with just 5% of the effort.
Every local business can gain from using Google Ads—but only if it’s set up the right way. Here’s why the platform works so well and what to avoid when starting out.
Most sales presentations fail because they focus on the wrong things. This article reveals what clients really want to see if you want to win more deals.
Most local businesses aren’t prioritising marketing—and that’s exactly why it’s so easy to win. Here’s why the right focus can give you a huge competitive edge.
Business stalls when momentum slows. Drawing from 4WDing lessons, this article shows why consistent forward movement is the key to growth and problem-solving.
Big companies market one way. Small businesses should do something very different. Here’s why most advice doesn’t work—and what actually does when budget matters.
Most businesses try to stand out by saying the same thing as everyone else. This article explores what makes a real USP—and how one great idea can change everything.
Improving ad performance doesn’t always require more budget or a complete strategy overhaul. Sometimes, the biggest wins come from the smallest changes.
David Ogilvy had a clear view on what ads should do—and most businesses are getting it wrong. If you're spending money on advertising, this is worth a read.
A recent interview between Joe Rogan and Mark Zuckerberg revealed an astonishing statistic about the massive daily reach of Meta's platforms. The article explores the implications of this scale for business growth.
Most sales presentations fail because they focus on the wrong things. This article reveals what clients really want to see if you want to win more deals.
Want an easier way to sell? This quick story reveals one of the most effective sales techniques out there—and why it still works better than anything else.
If you absolutely had to sell something, what would you do? This article reveals a timeless tactic that works in any industry—and most people overlook it.
Time is the one thing you can’t create more of. This article shares a simple truth: the fastest way to grow your business and reclaim your time is by leveraging money.
Most people think they’re great at multitasking, but it’s just fast task-switching that burns energy and kills results. This article explains what to do instead.
Ever notice that the busiest people reply the fastest? This article breaks down why responsiveness says more about success than time—and what you can learn from it.
Business stalls when momentum slows. Drawing from 4WDing lessons, this article shows why consistent forward movement is the key to growth and problem-solving.
Most people focus on the positives when selling. But if you’re only using half the strategy, you might be missing the sale. Here's a quick lesson worth remembering.
