Marketing doesn’t work overnight—but that doesn’t mean it isn’t working. Here’s what most business owners get wrong about timelines, and how to set the right expectations.
Big companies market one way. Small businesses should do something very different. Here’s why most advice doesn’t work—and what actually does when budget matters.
Most businesses try to stand out by saying the same thing as everyone else. This article explores what makes a real USP—and how one great idea can change everything.
Improving ad performance doesn’t always require more budget or a complete strategy overhaul. Sometimes, the biggest wins come from the smallest changes.
David Ogilvy had a clear view on what ads should do—and most businesses are getting it wrong. If you're spending money on advertising, this is worth a read.
Most sales presentations fail because they focus on the wrong things. This article reveals what clients really want to see if you want to win more deals.
Want an easier way to sell? This quick story reveals one of the most effective sales techniques out there—and why it still works better than anything else.
If you absolutely had to sell something, what would you do? This article reveals a timeless tactic that works in any industry—and most people overlook it.
Forget the morning routines you see online. If your ideal clients are checking their phones first thing each day, you need to show up where they are—or risk bei
