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Marketing

Mass Marketing Doesn’t Work. Do This Instead...

The article highlights the issues with mass marketing for businesses without unlimited budgets, unlike major brands like Coca Cola and McDonalds. You'll find out what you can do to be more effective with your marketing budget and get more results for less money spent.
Adir Erulkar
August 7, 2024
Marketing

Why You Should Always Be Thinking About New Ads

Capturing your audience's attention is more challenging than ever. Ad fatigue is a real issue, and businesses must find innovative ways to stay engaging and relevant. Discover why continuously refreshing your ad strategy is essential and the impact it can have on your marketing success.
Adir Erulkar
August 6, 2024
Marketing

Master Your Marketing Strategy: The 8 Key Elements for Success

A solid marketing strategy is crucial for business success. This article covers the key elements to a well rounded marketing strategy.
Adir Erulkar
July 9, 2024
Marketing

Why Direct Response Marketing DEMOLISHES Branding Every Time

Struggling to capture your audience's attention and drive action? Discover why traditional branding might be failing you and learn the powerful approach that consistently delivers results. This article will challenge your marketing assumptions and reveal the secret to truly effective selling. Curious? Read this.
Adir Erulkar
July 1, 2024
Marketing

How To Get Your Website To Appear On The First Page Of A Google Search

Looking to make your website more effective and capture more traffic? This article shares a journey from confusion to clarity in understanding SEO. Discover the key insights and surprising truths that can help you unlock your website's performance and drive organic traffic.
Adir Erulkar
June 26, 2024
Marketing

One Simple Step To Easily Run High-Performing Meta Ads For Your Business

Boost your Meta ad performance with clear, measurable goals. This article highlights the importance of audience targeting, compelling visuals, clear messaging, and A/B testing. By incorporating measurable call-to-actions (CTAs) and monitoring results, you can significantly improve your campaigns.
Adir Erulkar
June 17, 2024
Marketing

Why You Need To Be Patient When Doing Marketing

Marketing doesn’t work overnight—but that doesn’t mean it isn’t working. Here’s what most business owners get wrong about timelines, and how to set the right expectations.
Adir Erulkar
February 26, 2025
Marketing

How To Easily Beat Your Competition With Effective Marketing

Most businesses try to do everything when it comes to marketing—and end up doing nothing well. But there’s a much simpler, more effective way to win.
Adir Erulkar
February 21, 2025
Marketing

Why You Need To Define Your Unique Selling Proposition

Big companies market one way. Small businesses should do something very different. Here’s why most advice doesn’t work—and what actually does when budget matters.
Adir Erulkar
February 15, 2025
Marketing

How To Define Your Unique Selling Proposition (USP)

Most businesses try to stand out by saying the same thing as everyone else. This article explores what makes a real USP—and how one great idea can change everything.
Adir Erulkar
February 9, 2025
Marketing

How To Improve Ad Performance

Improving ad performance doesn’t always require more budget or a complete strategy overhaul. Sometimes, the biggest wins come from the smallest changes.
Adir Erulkar
January 28, 2025
Marketing

How to Create Advertising that Sells David Ogilvy

David Ogilvy had a clear view on what ads should do—and most businesses are getting it wrong. If you're spending money on advertising, this is worth a read.
Adir Erulkar
January 17, 2025
Sales

How to Prepare a Sales Presentation That Wins You The Deal

Most sales presentations fail because they focus on the wrong things. This article reveals what clients really want to see if you want to win more deals.
Adir Erulkar
May 22, 2025
Sales

Easiest Way To Increase Your Sales

Want an easier way to sell? This quick story reveals one of the most effective sales techniques out there—and why it still works better than anything else.
Adir Erulkar
April 12, 2025
Sales

The Easiest Way To Sell Anything

If you absolutely had to sell something, what would you do? This article reveals a timeless tactic that works in any industry—and most people overlook it.
Adir Erulkar
April 10, 2025
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Business

The Biggest Danger In Business

In business, the Fear of Missing Out can quietly destroy your progress. Here's how to recognise it, manage it, and avoid letting it pull you off course.
Adir Erulkar
March 18, 2025
Business

Why You Need To Judge Your Staff

Most business owners track the wrong things when it comes to staff performance. Here's a simple but often overlooked way to get clarity and real results.
Adir Erulkar
March 11, 2025
Business

The Best Way To Solve Any Problem In Business

Most people try to think their way out of business problems by sitting still. But what if the best solutions come when you're doing something completely different?
Adir Erulkar
February 8, 2025
Business

The 1 Mistake All Businesses Make That Lose Them Customers

Most businesses say the same things—and that’s exactly why they lose customers. This article breaks down the one mistake nearly every business makes and what to do instead.
Adir Erulkar
February 5, 2025
Business

Being Paranoid While Running A Business Is A Good Thing

One mechanic lost a customer forever. Another earned a lifelong stream of business. The difference? It’s something every business owner needs to hear.
Adir Erulkar
February 2, 2025
Business

Why You Need To Be More Paranoid Running A Business

Most business owners aren’t paranoid enough—and it’s costing them more than they think. Here’s a real-world story that shows just how much slips through the cracks.
Adir Erulkar
February 1, 2025